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Strategic Account Manager

Nexstar Media, Inc. • Full-time • MO-Joplin;1502 S Cleveland Ave (Nexstar - KSNF), United States of America • 1d ago

The Strategic Account Manager (SAM) is a key contributor within both the digital and TV station sales environments, serving as a primary driver of revenue growth and a vital force in meeting departmental objectives. This role is centered on expanding and sustaining digital sales revenue by collaborating closely with sales executives and station leadership.
The SAM builds and nurtures strong client relationships while providing essential support through clear reporting, actionable insights, and professional presentations. A strong foundation in digital marketing is critical, including hands-on experience planning, executing, and reporting on digital campaigns.
As a digital strategist and trusted advisor, the SAM works alongside sales executives and management to develop innovative, performance-driven marketing solutions that deliver measurable results, support client success, and maximize station revenue.

Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
Establish, maintain and grow meaningful client relationships
Help sales executives generate new digital marketing services business and grow business from existing clients
Monitor campaigns and make recommendations to existing clients, with Sales Executives
Build reports to present alongside Sales Executives to existing clients
Attend and participate in corporate sales conference calls and events
Meet weekly with the GSM to go over campaigns and revenue

Requirements & Skills:

BA or BS in Business Marketing, Advertising or Communications preferred
3+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Be an effective partner with the market's sales team in generating digital revenue

#LI - Onsite

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