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Digital Producer

Nexstar Media, Inc. • Full-time • MO-Joplin;1502 S Cleveland Ave (Nexstar - KSNF), United States of America • 19h ago

A Digital Content Producer is responsible for curating high-performing content, updating local station website, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand.

We are looking for that special person to launch our market’s new CTV platform.

Essential Duties and Responsibilities

Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visits.
Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories, hunt for exclusive and/or trending content that will grow engagement, and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Promote and distribute news content on social media
Monitor social media accounts and respond to viewer questions and comments
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
Assist with and produce content for CTV as well as running OBS software

Experience, Skills, Education