Company Overview

CUMULUS | Muskegon, MI currently features 3 stations in the Muskegon area and surrounding counties. Our stations include: 98.3-FM WLCS Classic Hits, 100.1 WVIB-FM Urban Contemporary, 92.5-FM WWSN is our Adult Contemporary Station. The cluster of 4 stations reaches thousands of listeners on a daily basis.

Position Overview

The Multi-Media Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities

Key Responsibilities & Qualifications

Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications

Proficient in Microsoft Office suite, social networking platforms and CRM tools
Excellent communication skills
Passion for developing new business relationships in an outside sales role
Enjoy presenting to clients of sales opportunities and post-sale successes
Strong understanding of lead generation and ability to connect with viable prospects
Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
Self-motivating and entrepreneurial spirit
Positive and friendly with a willingness to collaborate
High energy and passion for sales
Flexible, creative and curious
Digitally savvy

What We Offer

Competitive Pay
Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

Jobs in Muskegon

Multi-Media Account Executive