Primacy is building the next evolution of search and AI visibility. As large language models reshape how brands are discovered and cited, authority is no longer just about rankings — it’s about entity strength, co-citation, and category presence across the web.

We’re looking for a Digital PR Specialist to help execute high-impact authority and visibility initiatives for our clients. This role blends digital PR, outreach, content syndication, and SEO execution. It is execution-heavy and ideal for someone early in their career who wants to grow at the intersection of SEO, AI visibility, and brand authority. Please expect ~20 hours/month.

This is not a traditional PR role. This is a performance-oriented authority-building role embedded within our SEO team.

RESPONSIBILITIES:

Authority & Outreach Execution
- Research and build targeted media, podcast, and publication lists aligned to client industries
- Execute structured outreach campaigns for media pitching, guest posts, and podcast placements
- Coordinate with clients to gather insights, quotes, and approvals
- Track and manage outreach pipelines in CRM or project tools
- Secure and document placements, mentions, and backlinks
SEO & Content Support
- Support on-page SEO execution (metadata, internal linking, content updates)
- Assist with structured data implementation and content formatting
- Collaborate on keyword and entity research
- Ensure guest posts and placements align with SEO best practices (anchor text, positioning, entity language)
AI Visibility Support
- Monitor AI share-of-voice and citation tracking tools
- Document co-citation trends and competitor mentions
- Support reporting on authority growth and AI visibility metrics

What Success Looks Like:

Consistent secured placements in relevant, authoritative publications
Growth in high-quality backlinks and brand mentions
Measurable lift in branded search and AI citation visibility
Strong coordination with internal SEO team
Outreach velocity that meets weekly benchmarks

QUALIFICATIONS:

1 to 3 years experience in digital marketing, communications, journalism, or SEO
Strong written communication skills
Comfortable with outreach, follow-ups, and structured email campaigns
Highly organized and comfortable working in spreadsheets and project management tools
Curiosity about SEO, AI search, and digital authority
Comfortable executing repetitive but strategic tasks
Nice to Have
- Familiarity with SEO tools (Semrush, Ahrefs, etc.)
- Experience with media pitching or guest content placement
- Understanding of how backlinks impact search visibility

Why This Role Matters:

AI systems increasingly surface and cite brands based on authority signals across the web. This role directly impacts how our clients are represented across search engines, AI platforms, and digital ecosystems
You will work at the forefront of how visibility is evolving

EEO & ACCESSIBILITY STATEMENT

Primacy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact ADArequests@digitalunited360.com.

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Junior Digital PR Specialist- Contract