Director, Streaming & Digital Partnerships
Business Unit: Big Machine Label Group
Department: Marketing/Streaming
Reports to: EVP Label Operations and COO
Location: Nashville, TN
Schedule: M-F, 9am-6pm, plus occasional nights/weekends
Full-Time | Salary | (Exempt)
About Big Machine Label Group:
Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., NHRE, Big Machine/John Varvatos Records, and publishing company Big Machine Music.
Job Summary:
The Director of Streaming & Digital Partnerships will lead our strategy to maximize the visibility and reach of our artists across digital platforms, primarily video streaming platforms and short form content on said platforms. This role involves building and maintaining strong relationships with streaming services, digital platforms, and technology partners to drive revenue growth and enhance our artists’ presence in the digital landscape.
Job Responsibilities:
- Identify, negotiate, and manage partnerships with streaming platforms, digital retailers, and technology partners to optimize exposure and revenue opportunities for our artists.
- Stay current with industry trends and competitor activities to identify new partnership opportunities and recommend strategies to enhance our digital presence.
- Build and maintain strong relationships with streaming platforms (e.g., YouTube, Vevo, Spotify, and Apple Music).
- Collaborate with the marketing & streaming teams to design and execute promotional campaigns for new releases, artist singles, and catalog music.
- Work closely with data analytics and insights team to track performance metrics, understand consumer behavior, and provide recommendations for continuous improvement of streaming strategies.
- Work closely with A&R, marketing, and sales teams to align streaming strategies with overall business objectives and artist development plans.
- Negotiate and manage partnerships and promotional opportunities with these platforms.
- Provide regular reports and insights on streaming metrics, trends, and campaign effectiveness.
- Coordinate with artist teams to create engaging content and promotional materials for streaming platforms.
- Partner with catalog team to optimize placement on streaming platforms.
- Identify and implement strategies to increase streaming revenue and profitability.
- Monitor and manage budgets related to streaming activities and promotional campaigns.
- Coordinate with international teams to align global streaming strategies.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Required Experience:
- 3+ years of work experience in streaming experience within the music industry, with a strong understanding of streaming platforms and digital trends, primarily video streaming platforms.
- Proven track record of successful streaming campaigns and strong relationships with streaming platforms.
- Experience with music analytics tools and platforms.
Required Skills:
- Excellent negotiation, communication, and relationship management skills.
- Analytical mindset with proficiency in data analysis tools and techniques.
- Passion for music and a deep understanding of the evolving digital landscape.
- Extensive knowledge of the music market.
- Creative and innovative thinking.
- Strong written, verbal, and interpersonal communication skills.
- Effective communication and networking abilities.
- Ability to thrive and be positive in a fast-paced, ever-changing environment.
Education:
Bachelor’s Degree in Music Business, Marketing, Digital Media, or a related field preferred.
Supervisory Responsibilities:
None.
Travel Required:
- This role will require 0-10% travel.
- Availability to travel occasionally for meetings, conferences, or industry events.
- Flexibility to work across different time zones if managing international territories.
- Familiarity with international music markets and cultural nuances is a plus.
Big Machine Label Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
