As the Director, Digital Marketing at Sony Music Entertainment, you will lead digital marketing campaigns from ideation to execution for high-profile or emerging R&B, hip-hop, and pop releases. Responsibilities include driving strategy for digital rollouts such as singles, albums, and visuals with a focus on audience development and cultural impact. You will oversee short-form content strategy, collaborate with content teams and agencies, and build relationships to boost music presence on social platforms. The role involves serving as a strategic partner to artist teams, ensuring alignment and communication across digital efforts. You will develop fan engagement strategies rooted in data and culture, grow artist-owned platforms, and cultivate fan communities. Cross-functional collaboration is key, as is managing influencer campaigns and analyzing campaign performance to optimize results. Staying ahead of cultural and technological shifts and experimenting with emerging tools and media formats is essential. Candidates should have 6+ years of digital marketing experience in music or culture-focused media, proven ability to lead high-performing campaigns, expertise in short-form social platforms, influencer strategy, and audience engagement, and strong communication skills. Experience with Adobe Creative Suite is required. The role is office-first, requiring 4 days per week in the Culver City, CA office.
