Red Bull Records is an independent, full-service record label focused on the long-term development of artists, boasting a diverse lineup spanning various musical genres. The Manager of Commercial Marketing role seeks a highly motivated self-starter who has a strong passion for e-commerce, streaming, release strategies, data analysis, and insights. This individual will support the Director of Global Digital Account Management in implementing integrated commercial strategies and fostering relationships with accounts worldwide. They will oversee all releases in collaboration with our distributor, consistently providing reports, insights, and communication to both internal teams and artists regarding the performance of our content. This position requires someone with a genuine passion for music, consumer behavior, and fan-driven economies.
All the responsibilities we'll trust you with:
PRODUCTION
Manage the global release schedule, ensuring a balanced cadence of releases across the roster. Ensure that all data is accurately entered and all components are delivered by their respective deadlines. Provide our distribution partner, The Orchard, with the necessary information and tools required for new release pitching and keep them updated on campaign details for all Red Bull Records artists. Monitor competitor releases, major holidays, and campaign milestones in collaboration with streaming and retail partners. Oversee physical releases with our distributor by setting up releases for production, reviewing manufacturing quantities and vendor selections, and ensuring all products meet high-quality standards and adhere to deadlines. Maintain the relationship with our merchandising partner, in coordination with the Operations team, to deliver high-quality, cost-effective products in a timely manner. Collaborate with the marketing department to determine product suites and integrated release timelines. Support initiatives, concepts, and merchandise offerings aligned with the Red Bull Records brand.
ACCOUNT MANAGEMENT
Assist the Director of Global Digital Account Management in managing relationships with global digital platforms, such as Spotify, Apple Music, Deezer, Tidal, SoundCloud, Pandora, YouTube, Amazon, and others. Develop and present engaging pitches for artists to inspire and connect with partners. Consistently update the label and other teams on the progress of artist campaigns, new initiatives, and account-related activities.
DATA & ANALYTICS
Lead data and insight management, along with weekly reporting, to ensure consistent updates and feedback for the internal team and external stakeholders regarding the performance of Red Bull Records' content. Provide supporting data and information to the internal team to aid in strategic planning and decision-making. Oversee analytics, market trends, and insights to identify opportunities and gain an understanding of consumer behavior on streaming platforms. Analyze data to generate actionable insights that help guide and sustain campaigns. Keep up-to-date with trends in music, streaming, song performance, and competitor releases.
Your areas of knowledge and expertise that matter most for this role:
- 3+ years prior experience at a record label, distributor or DSP handling content and/or production
- Demonstrated experience in account/client management, physical/digital content sales
- Deep understanding of streaming analytics, clear reporting and strategic analysis to develop actionable insights
- Exceptional attention to detail, time-management, and organizational skills
- Ability to problem solve operational, reporting, technology, and business issues to ensure efficiency
- Must be collaborative with exceptional interpersonal and communication skills
- Impactful presentational skills to convey information and results clearly
- Ability to take broad campaign concepts and translate into partner specific initiatives that result in sales/streams and impressions
- Proficient in Excel, Word & Presentation platforms, DSP analytics (eg Workstation,Spotify/Apple For Artists etc)
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,360 - $128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Records, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
