Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
We are searching for creative, innovative, and passionate people to fill a current vacancy on our team. If you love music and are excited about joining this amazing organization, we would love to meet you!
Marketing Manager
The team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.
Reporting to the Sr. Vice President – Head of Marketing North America, the Marketing Manager at Virgin Music Group Canada will be responsible for leading and executing innovative artist marketing campaigns across domestic and international markets. The Marketing Manager will act as the strategic and operational lead for artist projects, overseeing end-to-end campaign development while collaborating with internal departments, label partners, artists, managers, and external agencies. The ideal candidate is a creative, culturally connected, and commercially minded marketer with a strong understanding of the evolving music landscape, fan engagement, and digital marketing.
How You’ll Lead:
Lead and execute artist marketing campaigns from strategy development through launch and post-campaign analysis
Develop fan-first marketing strategies that drive artist awareness, audience engagement, streaming growth, and commercial success across digital and physical formats
Collaborate with artists, managers, label partners, and internal teams to create rollout plans aligned with artist brand positioning and long-term career goals
Manage campaign strategy, timelines, budgets, creative development, and execution
Develop and oversee digital marketing initiatives including short-form content, influencer activations, creator partnerships, paid media campaigns, and emerging platform opportunities
Build and maintain strong relationships with artists, managers, agencies, promoters, digital platforms, and third-party partners
Provide marketing guidance and strategic support to label partners and distribution clients
Collaborate with global and local teams to ensure campaigns are aligned across territories while incorporating market-specific insights
Manage marketing budgets effectively while maximizing return on investment
Identify and capitalize on cultural moments, viral trends, and emerging opportunities to maximize fan engagement and visibility.
Support pitches, proposals, and business development initiatives for prospective clients and artist partnerships
Maintain a strong understanding of evolving music industry trends, digital platforms, audience behaviors, and emerging marketing technologies
Other duties and projects as assigned
What You Bring:
4-6 years of marketing experience in the creative industry
Strong understanding of the music industry, including artist marketing, label operations, streaming platforms, audience development, and release strategies
Deep knowledge of digital marketing, social media, creator marketing, content strategy, and fan engagement best practices
Understanding of domestic and international music markets, media landscapes, and commercial opportunities
Experience developing and executing successful music marketing campaigns across multiple genres
Understanding of global music distribution structures and the independent music ecosystem
Experience with cross-promotional marketing, branding partnerships, and experiential campaigns is an asset
Working knowledge of paid media, CRM strategies, eCommerce integration, and first-party fan data collection
Experience using digital tools, analytics platforms, and marketing technologies to inform campaign decisions
Positivity, passion, a competitive edge, and opinions you can stand behind
Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
Excellent communication skills anchored by honesty, approachability, and an open mind
What We Offer:
Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching
2-week paid Winter Break
Summer Fridays
Medical, Dental, Vision and Mental Health Support
Employee Ticket Box
Wellness Program
This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$70,000 - $80,000 CAD
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
